You've probably heard about Ford's "Drive One 4 UR School" program, which has raised over $12 million for high schools across the country since 2007. Now, the automaker is rolling out a similar program for charities called "Drive 4 UR Community".
In fact, the two programs are almost identical. Drive 4 UR Community begins when an organization partners with a Ford dealership to schedule a test-drive fundraiser. The dealership brings a truckload of new Fords to the event, and the organization brings its local network of fans and supporters. For every test-drive completed, Ford (the automaker, not the dealership) contributes $20 to the organization, up to $6,000.
Beats selling stale candy bars, right?
Ford has piloted the Drive 4 UR Community program in Canada since 2010, where it's already raised over $750,000. We expect that number to grow exponentially now that it's available south of the border.
If you're with a nonprofit or community group, you can start the ball rolling by visiting the Drive 4 UR Community website and creating a free account.
Where things go from there, however, is a little vague. At the moment, the website is more geared toward dealers than community organizations, so it's unclear how those orgs get matched with local dealerships. Presumably, you can reach out to dealerships on your own and ask for their participation. And if all else fails, you can call the Drive 4 UR Community office at 888-893-3673.
If you choose to give this a try, let us know how it goes!