Help Design Domino's Pizza's Ultimate Delivery Vehicle

August 20, 2012

Who doesn’t love pizza? That is, pizza that’s delivered piping hot, not with toppings sliding off to the side or suffering other delivery-related mishaps. Domino’s Pizza the “recognized world leader in pizza delivery,” now focuses its attention on creating the Ultimate Delivery Vehicle by asking consumers to help design it.

Domino’s is partnering with Local Motors, an open-source automaker, on the project, powered by Local Motors’ “The Forge” community interface.

Besides a love of pizza, fans may be motivated by the lure of a total of $50,000 in prize money by the time the competition officially ends February 19, 2013.

Domino's Ultiimate Delivery Vehicle Project

Domino's Ultiimate Delivery Vehicle Project

Enlarge Photo

The “design brief page” offers details about the competition, which encompasses five phases of design, packaging, interior, surfacing and rendering. Phase one started August 13 and runs through September 23, with winners announced October 10. First prize in this stage is $10,000 and the intention of building a prototype. Second prize is $5,000, third is $1,500 and $500 each goes to winners four through ten.

Before submitting a hastily-drawn rendering, however, pay close attention to the requirements for the exterior and interior of the Ultimate Delivery Vehicle. Besides being durable, efficient, easy to get in and out of and easy to clean, it has to be able to carry 20 pizzas, up to ten 20-ounce and six two-liter bottles of soda, assorted salads and dipping cups plus napkins and condiments – and keep everything level and secure during the delivery process.

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