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Would You Pay $39,000 For A 2013 Ford Fusion? #YouTellUs

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2013 Ford Fusion

2013 Ford Fusion

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In January, Ford revealed its 2013 Fusion mid-size sedan at the 2012 Detroit Auto Show. Now, it's been priced, and some of the lofty numbers are raising eyebrows.

A fully loaded, non-hybrid 2013 Fusion has a sticker price of nearly $39,000. That price is a little breathtaking, but it does bring with it a host of new features such as adaptive cruise control; active park assist; blind-spot monitors; lane-departure warnings with lane-keeping assist; a voice-active navigation system with MyFord Touch; and a Sony premium audio system with 12 speakers. That's on top of the mechanicals--this Fusion's also outfitted with all-wheel drive and a 2.0-liter EcoBoost engine with direction injection and turbocharging.

Still, it's a fair question. Will family-sedan shoppers pay nearly $40,000 for a Ford Fusion when a base BMW 3-Series or a Cadillac ATS are within reach for the same price? Comparably equipped, those cars push closer to $50,000--and no doubt, the luxury compacts are smaller cars and will likely have higher costs of ownership.

So, is the Fusion pushing the boundaries of pricing? Can the Ford badge command those dollars, or does all the technology make the loaded Fusion a strong value even at $39,000?

For more information, be sure to read our full preview of the 2013 Ford Fusion.

Let us know what you think in the comments below, and for all the latest automotive news and reviews, be sure to follow us on Twitter and become a fan on Facebook.

 
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Comments (23)
  1. No, but I'd gladly pay under $30K for a well-equipped SE 1.6 EcoBoost Manual with Luxury Package, Sunroof and 17" wheels
     
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  2. Yes, I would. I would much rather have a fully loaded Ford than a stripped down overpriced box that you are mostly paying for the brand label on the trunk. I would prefer 2 door tho because it just looks better.
     
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  3. nah
     
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  4. no way, i can get a 2013 kia optima limited for around $5000.00 less
     
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  5. Plus you'd be getting a better quality car with a far better warrenty.
     
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  6. How do you know? Oh, never mind. You don't even know how to spell warranty.
     
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  7. Similar to how the new Ford Focus a much nicer car than the previous model and also commanded a higher price, it should be no surprise that the Ford Mondeo, being a higher-tier vehicle than the Ford Fusion was, should command a higher price. The new Fusion, essentially a Mondeo, shall likely command a premium over the outgoing Mazda-based model. Only time will tell though.
     
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  8. *was, *commands
     
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  9. Given Ford's recent success (or lack of same) with bleeding edge technology, no.
    Beta testing the technology is a raw deal no matter the price - and Ford has caught the Microsoft bug.
     
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  10. no
     
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  11. In one condition. It must have the same or better (if t's possible) driving, handling and feeling of the new Focus. If so I would not hesitate!
     
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  12. I really think that this question must be examine when we will know how is the Fusion drive and other stuff that we will know only when there will be a test drive, because if it drive similar to car much more expensive it will worth the price. I do think that than the question will take a new dimension, because a car is more than a picture; we do not look at it as much as we drive it!
     
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  13. Sure. Think of it like a 'Chick-fil-A' kind of support station. Give Ford credit (and more business) for being so bold in pushing the content with the quality of their vehicles. I am not anti-imports, but I believe Ford is the company to make America proud.
     
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  14. You are aware that China has invested heavily in Ford... So, in essence, GM and Chrysler were bailed out by Americans, but Ford was bailed out by the Chinese.
     
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  15. NO!
    Overpriced just like the new 2013 Escape.
     
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  16. What's in it? If it looks to be a great value against other $39,000 cars and I can afford it, I'm buying. It could be the best $39,000 car around.
     
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  17. Not PUSHING the boundaries - it has EXCEEDED them! Design wise Ford is on the right track but this car has the same problem as the misnamed VW Phaeton. This should top out at $32 or $33,000 MAX...and there should be a wagon version at that price as well.
    It will be interesting to see how well these small four cylinder engines hold up in the long run. They should have a diesel option.
    Re: the Escape, the luggage space behind the rear seat is tiny. Overall it is no longeer than my 2003 VW Passat W* Wagon and teh 33 MPG is only with front wheel drive.
     
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  18. $39,000 for a loaded Ford Fusion? HELL NO!!! For about $22,000, or less, with some shopping I could probably a regular Prius & for $3000 more, a VW TDI sportwagon or Passat TDI. However, 4 months ago, I bought a near mint 1997 M Benz E300 diesel for under $5000 & it is old enough to avoid the DAMN Calif. diesel smog check! Evan a $900 repair bill is less than two car payments on any of the new above & a better car too!
     
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  19. Good luck with that $25K TDI Sportwagon:
    They start at $25.5K and some dealers have 3 month long waiting lists for them - With that kind of demand, they're not going to give them away under sticker.
     
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  20. Maybe not 39K, but I already placed a deposit on one at around 36K. No other car that is of this size, gets this mpg (I'm ordering the hybrid w/ estimated combined 45 MPG), looks great (I just don't like the funky look of Prius, Leaf, some other hybrids).
    Also--at 36K--I'm getting more technology than included in most 45K luxury sedans (collision avoidance system, blind spot warning, lane control system, rain sensing wipers, etc.) All I'm giving up is "brand" and status, but I think once people see these on the road, they will start acquiring status.
     
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  21. If you want all that plus "Brand" and "Status", you could always drop another $10K for a Lincoln MKZ...
    ...unless you want that Brand and Status to mean something outside of the dealer showroom.
     
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  22. Easy Answer......... NO
    All new cars are priced about 7k too heavy.
     
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  23. No, and all cars are about 8,000 over priced, and then you add in Fords sub par warranty.
    Of topic the price of the Santa Fe Sport here is, 38,000+ that's ridiculous Hyundai. I cannot imagine the price of the for coming v6 stretched 7 seat santa fe.
     
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