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July 2012 Car Sales: Summer Heat Brings Surprising Numbers Page 3

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2012 Audi A6

2012 Audi A6

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Hyundai: Per its custom, Hyundai released an early look at its July sales via Twitter. CEO John Krafcik reports: "High demand but tight inventories led to 62,021 Hyundai sales in July (+4%). And yes, Veloster Turbo is now shipping, 153 sales to-date. jfk"

Kia: Kia Motors likewise gave a preview of its results via Twitter, though without any specifics: "We're happy to announce our best-ever July sales, resulting in a 23rd consecutive monthly sales record. Big thx to our customers &supporters."

Volkswagen: VW says it sold 37,014 cars in July, a 27.3 percent increase year-on-year and the best July result since 1973. The Jetta led the way, selling 13,629 examples, while the Passat followed at 9,007 cars sold. The new Beetle moved 2,839 units.

Subaru: Subaru reports it sold 25,183 cars in July, a rise of 15.9 percent from last year, and the eighth consecutive month of sales improvements for the brand. The Outback led Subaru's sales, with 9,282 of the wagons sold, followed by the Forester and Impreza. The brand's new sports car, the BRZ, sold 498 units.

Mazda: Mazda reported July sales of 19,318 vehicles, declining 7 percent from 2011. Year-to-date sales remain up 13.9 percent with 163,115 vehicles sold through July 2012. Skyactiv vehicle sales are up 24 percent since the introduction of the CX-5 crossover, and now constitute 60 percent of total vehicle sales in July.

Mitsubishi: Mitsubishi sold 4,194 cars in North America, a decrease of 47.4 percent compared to July, 2011. Mitsubishi Motors North America president explains, "Currently our sales are impacted by our models whose production was completed last summer. This condition will continue for the remainder of the summer." The Outlander Sport is Mitsubishi's top seller in the U.S.

Suzuki: American Suzuki Motor Corporation says it sold 2,266 vehicles in July. The Grand Vitara rose 23 percent year-on-year.

Audi: Audi says it sold 11,707 new vehicles in a record-setting July, an increase of 28 percent beyond July 2011.

Leading Audi's best-ever July sales were the Audi A8, A7, A6, and Q7, which Audi calls its "premium category" vehicles. As a whole the category rose 20 percent to compose 30.4 percent of Audi's total sales in July--though the A7 fell 18.5 percent from July, 2011, and the A8 also dropped 10.9 percent.

The A6's strong results buoyed the premium category, with the sedan up 66.8 percent month-on-month and 123.8 percent year to date. The A4 followed with a 51.7 percent increase in sales for July, while the A5 notched a 31.9 percent increase.

BMW / MINI: BMW and MINI reported combined sales of 27,152, a 4 percent increase year-on-year for July. BMW brand sold 21,297 vehicles, a 0.5 percent decrease against July, 2011. Year-to-date, the brand carries a 9.4 percent increase over 2011, however, with the MINI brand up 24.3 percent year-on-year for July and 9.8 percent year to date.

Leading Audi's best-ever July sales were the Audi A8, A7, A6, and Q7, which Audi calls its "premium category" vehicles. As a whole the category rose 20 percent to compose 30.4 percent of Audi's total sales in July--though the A7 fell 18.5 percent from July, 2011, and the A8 also dropped 10.9 percent.

The A6's strong results buoyed the premium category, with the sedan up 66.8 percent month-on-month and 123.8 percent year to date. The A4 followed with a 51.7 percent increase in sales for July, while the A5 notched a 31.9 percent increase.

Porsche: In July, Porsche sales totaled 2,803, a rise of just 1 percent over July, 2011. The new 911 and Boxster are selling well, however, offsetting a decline for the Cayenne and almost flat Panamera sales.

Mercedes-Benz: Mercedes reported a total of 22,294 cars sold in July, up 5.8 percent from last July. Year-to-date the brand is up 18.6 percent against 2011. Mercedes-Benz passenger cars accounted for 19,311 of the total sales figure, with the company's Smart brand selling 780 cars and the Sprinter vans another 2,203.

Mercedes leading vehicle by volume was the C Class, at 5,663 cars sold, but only narrowly ahead of the E Class, which sold 5,089 cars in July.

Volvo: Volvo reports July sales of 5,717 units, rising 2.2 percent from last July, though year-to-date sales are down 3.7 percent compared to 2011.

Volvo's best seller for July was the S60, moving 1,934 units, a 22.1 percent increase year-on-year. The XC60 was close behind at 1,782 units, marking a 73.2 percent rise.

Jaguar / Land Rover: Jaguar Land Rover North America report sales of 3,320 for its Land Rover brand and 1,011 for Jaguar. Those represent rises of 18 percent for Land Rover and 3 percent for Jaguar. Total group sales are up 14 percent year-on-year, and 16 percent year-to-date.

Land Rover's leading model was the Range Rover Sport, selling 1,212 units, a four percent rise. Jaguar's volume seller was the XF, selling 485 units, over the XJ's 421 units.

Jaguar expects a new eight-speed automatic transmission and new engine options to further bolster rising XF and XJ sales volumes through the end of the year.

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