It’s a different kind of rivalry for two superstar NFL athletes: claiming screen time in TV ads for two of the Big Three Detroit automakers.
Just a day after the cameo appearance by the New England Patriots’ Tom Brady in the 2013 Dodge Dart commercial during the MLB All-Star Game, Peyton Manning, who just signed with the Denver Broncos, is set to appear in a TV spot for the 2012 Buick Verano that will air during the ESPN ESPY Awards tomorrow night.
Peyton Manning - behind-the-scenes of Buick Verano TV adEnlarge Photo
In the Verano spot, Manning uses OnStar’s Turn-by-Turn navigation system and IntelliLink to figure out where he needs to go using voice commands.
We’d also be interested in hearing what you think about how far pro athletes will go to hock various automakers’ products, or help boost their image with consumers. The recent Buick LaCrosse car commercials with Shaquille O’Neal come to mind, although you can probably come up with a half dozen or more.
Does Manning fit in with the Verano's mission? Which campaigns with pro athletes do you think have been particularly successful? Let us know what you think in the comments below.