Chevy's 'Stay Clutch' promo for the Chevrolet SonicEnlarge Photo
Last month, we told you that manual transmissions were making a comeback. Now, the good folks at Chevrolet are capitalizing on that trend with a new campaign aimed at college kids called "Stay Clutch".
Like most of Chevy's marketing around the Sonic, the "Stay Clutch" campaign is almost entirely digital, centered around the Sonic's Facebook page. It takes the form of a contest, with a range of prizes up for grabs, including a trip to Kansas City, Missouri for the "Stay Clutch" driving school, and tickets to the 2012 MLB All-Star game.
The contest is pretty simple -- at least, for anyone familiar with a manual transmissions. It starts by asking you to arrange a series of events related to driving a stick into their proper sequence: for example "Hop in car!" and "Accelerate". So far, so good.
Then, the most grueling part of the contest: since this represents many participants' first experience with a manual transmission, you now have to watch a video of four folks from Campus Live talking about other "firsts" related to the Sonic. For example, "First group hug of a Chevy Sonic". Thankfully, this is only about 90 seconds stolen from your day.
Last, but not least, you have to create a video of yourself, explaining why you ought to be chosen to attend the "Stay Clutch" driving school and provide the usual contact info. According to the page, Chevy will pick its winners from the video submissions, and according to the contest rules, you're being judged on "creativity", your "entertainment value" (i.e. how funny you are), and how aligned you seem to be with the whole "fun to drive" thing. You can only enter once, so give it your best shot.
You can submit entries until June 30, and the winners will be picked on July 2. Good luck!