Calling it America’s most affordable, fuel-efficient hybrid vehicle, and taking a square aim at Toyota’s Prius V wagon, Ford is beginning to promote the 2013 C-Max Hybrid compact minivan hatchback.
The $25,995 starting price for the base level C-Max Hybrid certainly fits the bill and, according our colleagues at Green Car Reports, this slots the C-Max Hybrid $555 cheaper than the lowest spec 2012 Toyota Prius V.
There is, of course, more to the story than just price, although that is undoubtedly going to be a consideration for consumers the Dearborn automaker hopes to lure away from competitor Toyota.
Among the 2013 Ford C-Max Hybrid’s other strengths – besides being an all-new-to-the-U.S. hybrid (C-Max has been sold in the European market since its 2010 launch) are its interior space and specification, as well as superior gas mileage. This latter claim, however, has yet to be backed up with official EPA ratings, which Ford hasn’t released yet. But it would have to beat the 2012 Toyota Prius V wagon’s 42 mpg combined gasoline fuel economy.
Along with its class-leading economy, Ford projects best-in-class horsepower and torque for the C-Max Hybrid, thanks to the combination of the third-generation hybrid powertrain with 2.0-liter four-cylinder Atkinson engine that is Ford’s most efficient non-turbocharged engine to date.
2013 Ford C-Max Hybrid and C-Max Energi plug-in hybridEnlarge Photo
Looking six months ahead, Ford says the 2013 Ford C-Max Energi Plug-in Hybrid will provide better electric-mode fuel economy and overall driving range than the Prius Plug-in Hybrid.
Room for five, space to spare, and other pluses
Inside, it’s all about having enough room for five passengers and more than enough space for cargo and carry-along items. This translates into 99.7 cubic feet of passenger space (nearly three inches more than the Prius V) and more headroom in the front and rear seats.
Cargo room amounts to 54.3 cubic feet of space behind the first row, with 60/40 split-fold rear seats folded flat. Behind the second row, however, the cargo capacity is 24.5 feet, nearly 10 cubic feet less than the 34.3 cubic feet in the Prius V.
Ford will ship the 2013 C-Max Hybrid equipped with the popular MyFord Touch infotainment system and the hands-free power tailgate so useful to family-car buyers.
If there’s one downside to the pricing announcement, it’s that consumers, who can now place orders with Ford dealers for the 2013 Ford C-Max Hybrid, won’t be able to take delivery until fall.