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Autonomous Cars Are Coming: Will You Buy One?

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Audi TTS "Shelley" Autonomous Car

They're here.

Well, maybe not yet. But autonomous cars are coming. And like electric powertrains and rising ocean levels, there's little we can do to stop it.

Not that all of us would. In its 2012 U.S. Automotive Emerging Technologies Study, research firm J.D. Power talked to over 17,400 vehicle owners about upcoming car tech. And do you know how many of them expressed interest in self-driving cars? 37%. For those keeping score at home, that's over 1/3 of respondents.

Of course, that figure slipped to 20% after folks heard the price: an estimated $3,000 on top of MSRP. But still, one in five is nothing to sneeze at. 

Not surprisingly, interest is strongest among men age 18 - 37  (i.e. younger, more tech-friendly consumers). It was also especially high -- 31% --  among owners of premium vehicles, perhaps because they've already had a taste of parking-assist and other technology often available on luxury rides. But even among non-premium owners, interest still clocked in at a respectable 18%.

Most people who want autonomous features want them for "boring" driving tasks -- commutes and long, interstate road trips. However, they also expressed interest in retaining the ability to drive themselves for pleasure and in dangerous situations.

Detractors of autonomous tech complain that it takes the fun out of driving. Many also point out that truly autonomous car tech is still years from hitting the road, thanks to legal and technical difficulties.

Our take

And in a way, those people are right: fully autonomous cars are still years, if not decades away. Google might soon have some on the road in California and Nevada, and other automakers like Audi will continue to test automated-driving features, but most of us shouldn't expect to find self-driving cars in our garages for another decade (or more).

However, we will begin seeing many autonomous elements -- and we'll see them very soon. The parallel-parking-assist feature is found on many luxury rides now, and it's not going away. Lane-assist alerts and other safety devices are also becoming increasingly common on both premium and mass-market vehicles.

And let's not forget vehicle-to-vehicle (V2V) technology, which is being tested in multiple markets by the Department of Transportation, Ford Motor Company, and others. V2V is crucial to the development of autonomous cars, and in theory, it's fairly simple to roll-out. After all, much of it is done by on-board computers, which almost all new cars have. Throw in a dedicated short-range communications chip, and you can keep track of traffic all around you (so long as those other cars have V2V tech, too).

V2V in itself isn't autonomous-car technology, but it provides the basic underpinnings. It puts cars on a smart grid to keep traffic moving and minimize accidents by as much as 81%. Without it, autonomous cars are just a bunch of radar-enhanced vehicles, operating in their own little bubbles. That's okay -- it's how Google's prototype works -- but it's not nearly as efficient as having a network of cars talking to one another.

And yet, technology probably isn't the biggest hurdle standing between us and this brave new world of self-driving cars. It's America's system of laws.

The topic of autonomous cars may not be as emotionally charged as that of, say, same-sex marriage, but it involves a far greater reworking of legal principles. For example, if cars can be both autonomously and manually driven, are there different sets of rules depending on who's driving? If the car's driving itself, who's at fault in an accident? And that's just the tip of the iceberg.

Of course, like any rules, laws are made to be broken and changed. Google and others have worked to make autonomous cars street-legal in parts of the country, and now they're in talks to find out how much it'll cost to insure autonomous vehicles. Their progress will determine how fast autonomous cars drive themselves into America's showrooms.

 
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Comments (10)
  1. no way... I'll take a bus if I want that experience.
     
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  2. Simply put the answer would be NO! It would be cheaper to hire a chauffeur or take a taxi.
     
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  3. Can it drive you home from the pub? beats loosing your license.
     
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  4. Now theres an angle I hadn't thought of!!!
     
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  5. Richard,

    Twice in the article above you say "fully autonomous cars are still years, if not decades away" and then say "most of us shouldn't expect to find self-driving cars in our garages for another decade (or more)."

    Perhaps speculating wildly about how long until a technology is present, in-use or safely deployed would be backed up by "facts" and "knowledge" instead of something that is roughly pulled from your rectum.

    "There is no technology barrier from going where we are now to the autonomous car,” said Jim McBride, a Ford Research and Innovation technical expert who specializes in autonomous vehicle technologies. “There are affordability issues, but the big barrier to overcome is customer acceptance.”
     
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  6. Thanks for the note, but I'm not sure I get your point. When I say that they're years away, I'm not saying that the technology is the problem. In fact, we're pretty close on the technological front (though to be truly effective, we'd need to have V2V systems and a full smart grid up and running).

    IMHO, autonomous cars are now where electric cars were in the early 1990s: within reach, but not at the top of consumers' wish lists. Heck, even now, with several EVs on the market, we're seeing a lot of reticence on the public's part.

    Autonomous cars, like EVs, require three things: solid tech, affordability, and a change in consumer mindset. I'd be surprised if the three gelled in less than 10 years.
     
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  7. Baby boomer aging and losing their driving privilege would certainly one day fuel this consumer demand.
     
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  8. Recently bought a car but count me in...
     
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  9. Well heres a thought...save your old gas guzzlers. The day will come when the "autonomous car network will break down, and while everyone is stranded, unable to go anywhere, you can jump in your little Prius and go to the grocery store...and you'll have tthe place to yourself! How cool!You'll be a grandparent by then and you can tell the kids and grandkids..."Going to the store! See ya later!""I might catch a movie!"
     
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  10. But Grandpa! Can you drop us off at the mall? (Good time to excercise your hearing loss....)!!!
     
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