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Republicans Go Big And Thirsty, Democrats Go Small And Green


2012 Ford Expedition

2012 Ford Expedition

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The differences between Republicans and Democrats extend beyond mere political ideology. When it comes to buying cars, party loyalists on both sides have distinctly different tastes, but their respective vehicle choices don’t always play to stereotypes.

As the latest survey from Strategic Vision reveals, not every Republican drives a Lincoln, Cadillac or Mercedes-Benz sedan; in fact, no sedans from these automakers cracked the top five in Republican purchases.

Likewise, not every Democrat drives a Toyota Prius or a Chevy Volt. As you’d likely guess, neither of these made the top-five list for cars purchased by Democrats, either.

Republicans prefer the Ford Mustang Convertible, followed by the Audi A8, the Mercedes-Benz GL, the Ford Expedition and the Ford F-150. Generally speaking, Republicans bought more luxury cars, convertibles, minivans and trucks than did their democratic counterparts.

Democrats buy the Honda Civic Hybrid, the Volvo C30, the Nissan Leaf, the Acura TSX Wagon and the Ford Fiesta Sedan. If there’s a commonality here, its that all of these vehicles are small (relatively speaking), fuel efficient and practical.

Democrats still buy luxury cars, but buy more luxury multi-function vehicles than Republicans. In general, Dems buy more small and medium-sized cars, multi-function vehicles and SUVs than do Republicans.

Perhaps we’re reading too much into the data, but three of the top five Republican vehicles come from U.S. automakers, while only one of the top five Democratic vehicles is from a domestic company.  While the survey doesn’t break down into foreign versus domestic detail, we’d expect more Democrats to favor domestic vehicles.

We’re not sure why Republicans favor convertibles, either, but the data clearly shows that they do. As Strategic Vision president Alexander Edwards quipped, “If I were selling a convertible, I’d consider buying some air-time on Fox News.”
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Comments (4)
  1. Call me a crazy liberal but a LEAF made in TN will make more economic sense than a Mexican-made Fiesta. And if I need to choose between the F-150 and Expedition that uses 30% of OPEC oil and the Japanese-made LEAF then, it's really not my lack of "patriotism" that seals the deal for Nissan... On a related note, in the deep area of American Dark Ages in Kennesaw, GA I noticed a Dodge RAM pickup and Ford Excursion all in the span of one week filled with white people inside and normal Obama stickers on the bumper ;-) I had to look twice... I guess there's still hope for us :-)
     
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  2. @Red Baron. No problem with your overall post and I think you've made some good points. I will have to disagree with the Fiesta/LEAF comparison, however. Roughly 3-4 more jobs at the OEMs are in engineering and development compared to assembly jobs at the factory. Not only do far more jobs get created in the U.S. by development here than factory work, the salaries are much higher. I'm far more concerned with where a vehicle is developed than assembled.

    As for Mexico, if OEMs don't want to build in Mexico, great. Just don't expect to sell there. GM/Ford have good sales in Mexico and a couple of plants there don't bother me at all. Compare that to Nissan, VW and Hyundai and the D3 suddenly look much better in comparison.
     
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  3. Might be helpful to look at the geographic distribution. More democrats are concentrated in metro areas where small cars make more sense. When you're working a ranch in Wyoming a Nissan LEAF just doesn't get it done.
     
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  4. What a bunch of CRAP!
     
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