What makes this heavy hauler different, from one aspect, is that it's the first truck application of Ford's MyFord Touch system. While the software and screen are the same, the system now features large tactile button and rotary knobs that allow truck drivers wearing gloves to operate the system. The touchscreen now will recognize inputs while a user is wearing gloves.
Standard features on the Platinum model include SYNC, MyFord Touch, navigation, rear view camera, remote start, power-telescoping mirrors, and power-adjustable pedals. Ford says it is building on its luxury truck heritage dating back to the special-edition Harley Davidson F-150 from 2000.
The Platinum model Super Duty will be available as a crew cab in the F-250, F-250, and F-450 models. Engine options include both the 6.2-liter gasoline V-8 and the 6.7-liter diesel Power Stroke.
Up front, the Platinum Super Duty adds a bigger chrome and mesh grille combined with monochromatic bumpers. Chrome accents include the tow hooks, door handles, mirror caps, running boards, and exhaust tips. On each side of the bed the word Platinum appears in chrome letters. The tailgate is trimmed with a satin chrome applique. Twenty-inch polished aluminum wheels finish off the look with painted black inserts.
Ford has included simulated wood grain on the dash while the heated leather covered steering wheel features real woodgrain. Finding a comfortable driving position on those long hauls shouldn't be a problem with the power adjustable pedals and ten-way power drivers seat.
The new 2013 Super Duty Platinum will be available later this year. Pricing will be announced closer to the launch.