Interactive brochure for the 2012 Subaru ImprezaEnlarge Photo
The latest in what has been a flurry of news from Subaru is the launch of its dynamic interactive brochures for the 2012 product lineup. More than just a static collection of pages, these brochures are fun, informative, and can be shared with friends using social media.
What else would you expect from an automaker that’s so in touch with being eco-friendly? And we all know that doing away with a lot of paper in traditional brochures helps save more than just trees. Hold on, though. You can still request a print brochure if you really have to have one.
Available on the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester, the dynamic brochures are a neat way to spend about 20 minutes. That’s roughly the top-end average time that consumers play around with them.
A Subaru spokesperson tells us that the most popular dynamic brochure so far is the Subaru Impreza. In addition, the dynamic brochure usage is also helping Subaru shape future print brochures, not just in allowing the company to be more environmentally conscious about what and how much it prints, but also to focus printed materials on the information consumers find most valuable.
What you can do
Interested in checking out the dynamic brochures? Go to the Subaru website and select the vehicle you’re curious about. Your next choices include viewing the dynamic brochure, downloading the digital brochure (in PDF format), or requesting a printed copy by mail. You can also download dynamic brochures made for your iPad.
Undoubtedly, the big news is the dynamic brochure, so let’s see what you can do. Click “View now” and you dive right into the brochure. Captions on the left side of the screen tell you all you need to know about interacting with the brochure, including turning pages, using tools (zoom, bookmarking pages, printing and sharing online), playing videos and jumping to a page.
There’s still the necessary information – specifications, features, options and so on – but there’s so much more that it tends to make you forget you’re looking at advertising.
'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaignEnlarge Photo
Great photography, lots of dogs
Perusing several of the dynamic brochures, we’re struck by the stunning photography that captures the essence of what Subaru is all about – busy people engaged in active lifestyles, complete with canoes, bicycles, and lots of dogs.
A voice-over in one of the videos that appears in at least two brochures informs us that almost half of all Subaru owners have a dog and seven in 10 have a pet. The video showcases Olive and Zelda, two of Subaru’s adopted canines, who are also featured in the company’s “Dog Tested, Dog Approved” TV commercials (a story we covered previously).