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2013 Dodge Dart: Name Your Own Price And Save--Or Not


2013 Dodge Dart - 2012 Detroit Auto Show

2013 Dodge Dart - 2012 Detroit Auto Show

Online new car configurators are valuable tools for shoppers and curious enthusiasts. Based on the website for the 2013 Dodge Dart, it’s valuable to Chrysler as well.

Automotive News (subscription required) caught the not-so-fine print:

“By building and personalizing a Dart, you will provide us with information on how you want to see the all-new Dart,” the site also noting “packaging and pricing for survey purposes only.”

In other words and to some degree, you have a say in what the car offers in content and price with each option chosen.

It would be naive to believe this is an unprecedented move--by Chrysler, other automakers or any retailer with an online presence. Tracking site activity is fundamental, though such transparency isn’t so common.

And since the Dart won’t reach showrooms until the second quarter this year, every click on the configurator tells the Pentastar folks what to finalize and prioritize. So if you build your car online one day and can’t spec it the same way on a subsequent visit, or if the as-equipped bottom line fluctuates, don’t be too surprised.

“Some features may become unavailable at the time of vehicle introduction. Prices...will change before the official vehicle launch date,” the site advises.

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Comments (4)
  1. ford did this with the Focus

  2. Unfortunately Chrysler has had some difficulty in new vehicle launches in the past and this launch of the Dodge Dart is critical. On paper the Dart looks like the hottest commodity since the PT Cruiser. When the Cruiser launched production could not meet demand and some dealers, attempting to profit from the demand, lost potential customers forever for Chrysler, by inflating prices.
    Chrysler has handled the situation better with the very hot selling Jeep Grand Cherokee, but dealers are not budging off sticker and they are flying out of showrooms as fast as they can be built and delivered. There will be big demand for Dart and the key will be a smart launch, adequate production and honest pricing. The Dart holds Chrysler's future,clearly.

  3. that and the 200 model, yes. the Dart, unless there are serious flaws, should have at least partial improvement on their sales numbers near the bottom end, since the Caliber was basically a big slug they couldn't really turn a profit on with the lackluster sales totals.

  4. Ford also did this with the Edge (released for 2007 model year, launched in 2006)

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