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2012 Kia Optima SX Limited: 2012 Chicago Auto Show

2012 Kia Optima SX Limited

2012 Kia Optima SX Limited

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Kia follows up its “Sandman” commercial aired during the Super Bowl with the reveal of its all-new, top-of-the-line 2012 Kia Optima SX Limited model at the 2012 Chicago Auto Show.

Our sister publication MotorAuthority has the scoop direct from the show floor, including live photos of the Optima SX Limited mid-size sedan, so head over there for more in-depth details.

What strikes us isn’t that Kia used the Windy City auto show to debut this top-end Optima model as much as the fact that it did so as the warm-up act to the reveal of the Kia Track’ster Concept.

2012 Kia Optima SX Limited

2012 Kia Optima SX Limited

Enlarge Photo

But back to the Optima SX Limited, the key details include three unique exterior colors (Ebony Black, Snow White Pearl and Titanium Metallic), 18-inch chrome wheels, red front brake calipers, LED daytime running lights, a chrome-accented spoiler and unique door sills.

On the inside, the luxury touches continue with Nappa leather seats, leather door panels, leather center armrest, wood trim, and more.

Power comes from the same 274-horsepower 2.0-liter turbocharged four-cylinder found in the Optima SX, rated an EPA-estimated 22 mpg city/34 mpg highway

During the auto show reveal, Tom Loveless, Kia’s vice president of sales, said that they added the Optima SX Limited to appeal to more affluent, style-conscious buyers. He said that the 2012 Optima SX Limited will go on sale in March with a manufacturer’s suggested retail price of under $35,000, including destination charge.

The 2012 Kia Optima SX Limited will be built at Kia’s West Point, Georgia assembly plant, the same facility that builds all Optima models (except Optima Hybrid) and Kia’s other U.S.-built product, the Kia Sorento SUV.

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