Mercedes-Benz Offers Fans A Trip To Fashion Week This Fall

Richard Read

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Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in... More

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Mood board items from the Mercedes-Benz Star Style Challenge

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Mercedes-Benz has become synonymous with high fashion. Not only are its luxury rides a great match for aspirational labels like Chanel, Dior, and Gucci, but the automaker has also gone the extra step and purchased branding rights to fashion weeks at venues around the globe. Now, the company is giving one lucky fan a shot at winning an all-expense paid trip to Mercedes-Benz Fashion Week in New York this September via the Star Style Challenge.

Participating in the Star Style Challenge is easy. Begin with a visit to Mercedes-Benz's page on Polyvore.com. There, you'll be presented with this scenario: "Imagine you're a starlet on the red carpet - What are you wearing? How did you arrive?"

Click through to the contest proper, and you'll see a virtual mood board. On the right are a collection of images -- some are vehicles from Mercedes-Benz, others are gowns from designer Naeem Khan. Use at least two of those items on your mood board, and pair them with other accessories and embellishments found under the "all items" tab.

When you feel like your board has that certain je ne sais quoi, click the "enter contest" button on the left-hand side. Just be sure to do it before 11:50pm PST on February 16, 2012, because that's when the contest ends.

According to a press release from Mercedes-Benz, "Winning the challenge is based on originality of the designed set, and receiving community likes and comments." In other words, if you want to nail that trip, not only will your mood board have to impress guest judge Naeem Khan, but you'll also need to generate buzz among your pals on Facebook and Polyvore.

For complete contest details, have a look at the official rules and regulations. (Bring coffee.) Good luck!