If you watched yesterday’s Super Bowl, perhaps the most talked-about commercial was the “Halftime In America” ad run by Chrysler and starring Clint Eastwood. Against a gritty urban backdrop and scenes of middle-class America, Eastwood assured us things would get better.
Detroit, he said, almost lost everything, but it's pulled together and is once again the Motor City. Detroit, he emphasized, is showing us it can be done, and what’s true about Detroit is true about the rest of the country.
It was an inspirational ad, one that hit very close to home for many of us. Sadly, however, the ad wasn’t filmed in Detroit.
As The Weekly Standard explains, the spot was filmed in New Orleans and Los Angeles, with stock footage of the Motor City inserted during production.
It’s not the first bait and switch that Chrysler has done with its advertising, either. The Jennifer Lopez ad for the Fiat 500 wasn’t filmed in the ‘hood, casting doubt on her "Jenny from the Block" credentials years after anyone really cared about the veracity of such claims.
There are some who say that the “Halftime In America” ad is political, a belated thank-you card to both the past and current administration for saving the automotive industry in America. Frankly, we don’t care if it is or not, since its message still resonates: stand united, and we can get through just about anything.
That much is true in Detroit, New Orleans or Los Angeles.