'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaignEnlarge Photo
This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park.
It's all part of Subaru's third annual "Dog Tested, Dog Approved" marketing campaign, which should resonate well with Subaru fans. According to the company, roughly seven out of every ten Subaru owners has a pet of some kind -- about twice the figure for car owners in general.
But of course, Subaru isn't just asking dog owners to get out of the house on Sunday. The company is giving fans a few tools to make their dog walks more social.
For starters, dog owners can take the Game Day Dog Walk pledge on Subaru's Facebook page, as 88,000 pet owners did last year. If you're burdened with being both a football fan and a dog-lover, don't worry: the pledge simply says that you'll take Fido for a W-A-L-K sometime this Sunday, so you can live up to your promise and be home well before kick-off. (Though your hound may ask you to flip over to Animal Planet's Puppy Bowl during the breaks.)
Spend a lot of time on Facebook? Then you might also consider signing up your four-footed friends for the Dogbook app. As you might guess, it's a lot like Facebook, but for pets. And it's sponsored by Subaru.
Last, but certainly not least, smartphone owners can download an app to track their foot travels with Charlie. If you already have the popular MapMyFITNESS app on your mobile device, you know that it keeps tabs on your workout routine to help you stay in shape. Now, Subaru has partnered with that same app studio to launch MapMyDOGWALK, which does the same thing for dog walks. It's a good way to make sure that both you and the dogs are getting your daily dose of exercise.
The "Dog Tested, Dog Approved" campaign commercials rolled out online a little over a week ago. None of them have a voiceover, none talk of models or features, so they're branding exercises more than anything. Here's one of the best, about a group of dogs on a camping trip.