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Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)

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Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V

Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V

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If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be watching, right? But do you know what commercials will run and when they'll appear? We thought not.

That's why we've put together a quick and easy ad schedule for the big game, organizing commercials into the appropriate time slots. Some might call that anal-retentiveness, but for us, it's a job.

PRE-GAME
Like last year, Hyundai, has invested major bills in this year's Super Bowl. During the pre-game show, you can expect to see two of the company's latest ads: "Faster Acting" (for the Genesis) and "Victory Lap" (hyping the NACOTY-winning Elantra). More will follow.

KICKOFF
Also like last year, Hyundai has shelled out for the advertising spot just before kick-off. The clip in question? "All for One", a 60-second piece that features Hyundai employees singing the theme to Rocky. As commercials go, it's not entirely out there, but it's as edgy as Hyundai gets.

FIRST QUARTER
Hyundai will air yet another ad during the game's first quarter -- this time, it's a clip for the Veloster called "Cheetah". But Hyundai won't be alone. Joining it on the Super Bowl savanna will be Audi's "Vampire Party", which milks the undead meme (usually Volvo territory) to brag about the brightness of its LED headlights. Also on view: Lexus' first-ever Super Bowl spot, "Beast", touting the 2013 Lexus GS.

SECOND QUARTER
This is probably the best time for you to take a bathroom break and/or make a beer run because, to our knowledge, none of the major automakers have announced an ad buy in the second quarter -- yet. That said, there are fair number of wild cards in play. Zip to page two to see 'em.

HALFTIME
Basically, you've got two options during halftime. You can leave the channel right where it is, watch the Toyota "Connections" ad, take a shot at winning Camrys for you and a friend, and enjoy the high-glam warblings of Madonna, Nicki Minaj, and M.I.A as they perform Madge's new football-themed single, "Give Me All Your Luvin'". Or you can switch over to Animal Planet and watch the Subaru Puppy Bowl half-time show, which features kittens, naturally. Sounds like a toss-up.


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  1. It's going to be a great year for car commercials! I can't wait for the game this afternoon!
     
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