Chevy's 'Happy Grad' Super Bowl ad
Chevy's 'Happy Grad' Super Bowl adEnlarge Photo
Now things get real. This round, we find Acura's "Transactions" clip starring Jerry Seinfeld, the Soup Nazi, Jay Leno, and the Acura NSX, the latter of which is still a long way from showrooms. We also find Toyota's "Reinvented" ad (once again, for the Camry), and of course, "The Bark Side", Volkswagen's much-hyped commercial for the 2012 Beetle.
The game may or may not be over by this point, but advertisers will still be piling on. Hyundai's back for one last push with "Think Fast", a commercial for the Genesis Coupe. Its sister company, Kia, rolls out "Drive the Dream", featuring supermodel Adriana Lima and Motley Crue, brah. And Honda takes its sole stab at consumers with a Ferris Bueller-themed clip for the 2012 CR-V called "Matthew's Day Off".
Several more automakers have announced that they're running ads during the game -- heck, they've even debuted those ads online, but they haven't told anyone when to expect them. Cadillac's "Green Hell" fits that category, as do three clips from its big brother, Chevrolet: "Happy Grad", "Joy", and "Sonic Anthem". (We also know that Chevy will be giving away numerous cars during the broadcast.) And last but not least, we have Suzuki's "Sled" clip.
We wouldn't be surprised if a few more car companies drifted onto the airwaves by game day -- Chrysler, for instance, which scored big with last year's "Imported from Detroit" spot starring Eminem. If you've got some inside scoop, drop us a line or leave a note in the comments below, and we'll do our best to update our list.