Want to make a charitable gift this holiday season? You could whip out your credit card and support any number of nonprofits online, but if money's a little tight why not let someone with deeper pockets make a contribution on your behalf? That's what AT&T promises to do -- and all you have to do is pledge not to text and drive.
We all know that texting and driving are a terrible combination. We also know that an increasing number of drivers -- particularly younger drivers -- do it every day. Since AT&T is one of the mobile providers that enables that activity, it's nice to see the company working proactively to address the problem.
AT&T's no-texting campaign is being run by through Facebook Causes. That means that you'll have to be a member of Facebook to take the pledge, but since nearly one in seven people on Planet Earth has a Facebook account, that may not be a problem. After signing in, just visit the official no-texting pledge page, click the "TAKE THE PLEDGE" button in the middle of the page, and you're done. Afterward you'll have the option of inviting your friends to take the pledge, too.
For every person who takes the pledge, AT&T will donate $2 to National Organizations for Youth Safety, or NOYS. NOYS is a "collaborative network of over 65 national organizations, federal agencies and business and industry leaders that serve youth and focus on youth safety and health." Many of those organizations aim to build responsible driving habits, while others focus on bullying, substance abuse, and mentoring programs for at-risk youth.
At the moment, over 11,200 folks have taken the pledge. AT&T has set a goal of reaching 15,000 drivers, which will result in a $60,000 donation to NOYS.
We should point out that this isn't AT&T's first foray into no-texting campaigns. In fact, this is essentially a follow-up to the AT&T-funded documentary called "The Last Text", which debuted in 2010. If you missed that video, take 10 minutes out of your day and watch it here: