These live images show it carries the staged, studio-shot presence through to reality as well.
The front end of the BRZ in particular is more daring and aesthetically pleasing than the Toyota version, with the inverted/stretched hexagonal shape of the main grille opening seeming to suit the car's lines better.
The Subaru's somewhat less-busy headlights also wear well, with the only other notably different feature being the upper fender vent/applique treatment.
Inside, the BRZ is a bit more, well, plainly styled than we'd hoped, but on the other hand, the Subieyota's inspiration, the AE86, was a fairly plain car from the factory as well--it was the aftermarket that turned it into a legend. Perhaps that will happen for the BRZ, and its Toyota counterpart, as well.
We certainly look forward to what comes of a healthy turbocharger, upgraded coil over suspension, wider wheels, stickier tires, and perhaps some more aerodynamic body work.