Google finally got around to unleashing brand pages, and automakers have flocked to the new social media site in an effort to find yet another way to connect with fans. While many automakers are still working to differentiate how Google+ is used in comparison to other social media site, General Motors is taking what might be the most unique approach we've seen.
On Facebook and Twitter, we see automakers, including General Motors, engaging with fans. Posts ask questions, contain links to articles from both the companies and third-party sites with reviews and news. Even pictures and video are included for color and good measure. But on Google+, General Motors is actually separating people into unique circles and distributing news to the appropriate people.
For instance, if you add General Motors on Google+, it will look at who you are, whether it be a blogger, enthusiast, automotive journalist, or a myriad of other options. After evaluating who you are, it will place you in a circle that is unique, with others that fit your same demographic. This gives it the ability to distribute certain news quickly, but to only the people it wants to see said news.
In a discussion with Mary Henige, Director of Social Media and Digital Communications at General Motors, we were told this is a new way for GM to engage with people, both automotive journalists and enthusiasts. She also informed us that in a way, Google+ is going to become an extension of GM's media site.
This is absolutely the most unique approach to Google+ that we've seen yet, and it will be interesting to see how it works out.
After taking a look at GM's Google+ brand page, let us know in the comments what your take is on this unique strategy.