Getting ahead of the media frenzy at next week’s 2011 Los Angeles Auto Show, Ford has smartly chosen to release photos and details of the 2013 Ford Flex crossover before the show opening.
One guess why is the debut of the all-new 2013 Ford Escape small crossover that will grab much of the media attention.
The good news for families requiring a vehicle that seats seven and is flexible enough to accommodate busy schedules and varied lifestyle needs will continue to have the choice between two Ford crossovers: the Flex and the Explorer.
Why two seven-seater crossover SUVs? The truth is that the Flex and the Explorer have such unique personalities that they appeal to buyers for different reasons. Ford has a TV commercial where a group of women tout the Flex as a “mom-mobile.” The Explorer, on the other hand, is seen as more rugged and capable, albeit not a hard-core off-roader. Maybe, then, we could extrapolate that the Flex is targeted toward busy moms while the Explorer is aimed more at men? Maybe, but then we’d be painting a picture that’s perhaps a bit too stark.
2013 Ford Flex - latest version of MyFordTouchEnlarge Photo
What’s new about the 2013 Ford Flex? Most noticeable, the Flex gets a softer-looking front end, and that soft look carries over inside, highlighted by the updated MyFord Touch system announced earlier this week. There’s also more power in the base 3.6-liter V-6 engine, delivering 20 more horses, at 285 horsepower, than the 2012 version. Buyers can also opt for the turbocharged 3.5-liter EcoBoost engine, which pumps out 355 horsepower. Both engines remain mated to a six-speed automatic transmission.
From the family safety technology perspective, the 2013 Ford Flex is equipped with second-row inflatable seatbelts that automatically inflate when sensors indicate a collision is imminent. Other safety features available include radar-based adaptive cruise control and collision warning with brake support and Blind Spot Information System (BLIS) with cross-traffic alert.
For a more in-depth look at the changes in the 2013 Ford Flex, see Marty Padgett’s coverage in our sister publication TheCarConnection. And, of course, check out full details of the 2013 Ford Flex at next week’s 2011 Los Angeles Auto Show by going to MotorAuthority for live reports from the floor.