Now even Mazda is laying claim on 40 mpg in the 2012 Mazda3, with a new-generation engine and all-new transmissions that all fall under the ‘Skyactiv’ badge—that's Mazda's engineering-based initiative for efficiency, eco-friendliness, and safety.
At the same time, Mazda has a 'zoom-zoom' reputation to uphold. And with the Mazda3 a long-time best-seller, making up nearly half of Mazda's U.S. sales, the automaker says that it's kept this a top priority.
Does the Skyactiv version of the Mazda3 maintain the more enthusiastic driving feel that's characterized this lineup, despite going more than 20 percent farther on a gallon of gas? That's the reality check we tried to make earlier this week, in a first drive of refreshed 2012 Mazda3 models with the new technology.
The 'eco' choice that doesn't drive like one
And the answer, without hesitation, is a solid 'yes.' From the first impression on, it's clear that the new Sky-G 2.0-liter engine isn't as strong and torquey as the 2.5-liter 'MZR' engine, which remains available at the top of the lineup (along with the base MZR 2.0-liter); but in short, it's the eco-conscious choice that doesn't feel like an eco-conscious one—and yes, it's zoomy.
Skyactiv, as we’ve learned from Mazda, is more than new engines and transmissions (even though that's all the 3 gets for now); it’s an initiative that looks at body structures and design philosophies as well, and we’ll see some of these ideas showing up in stronger and safer yet lighter next-generation vehicles—like the 2013 Mazda CX-5.
For 2012, all Mazda3 models get a resculpted front airdam and fascia that turns the Mazda3’s freakshow clown smile into more of a relaxed grin. We like the look, as it seems to flow more smoothly anyhow through to the flared front fenders. To match the somewhat different look, there's a new rear fascia as well, with two new wheel designs to complement. And throughout, what you might notice more than anything else is that there's more trim that's body-color than ever—no more dark molded plastic. Through those few subtle changes—mainly those to the front end—Mazda has cut its coefficient of drag to 0.27 for the sedan, 0.29 for the five-door.