Subaru Announces Motion-V Plan, Promises Three New Models

September 30, 2011
Subaru is about to embark on a new strategy dubbed “Motion-V” that will see the automaker’s fuel consumption and emissions cut 30 percent by the middle of the decade.

However, cleaner running vehicles is just one pillar of the all-encompassing plan that will also see the launch of safer, more advanced, and more refined vehicles.

Over the next five years, Subaru hopes to reduce the fuel consumption of its cars and in the process address one of its biggest complaints.

We’ve already seen this with the latest generation 2012 Subaru Impreza, which despite maintaining its standard all-wheel drive returns an impressive gas mileage of 27/36 mpg city/highway.

Some of the fuel saving methods Subaru will be employing for its other models will include downsizing its engines but adding turbocharging and direct injection to maintain power levels, installing more efficient CVTs, and designing lighter vehicle structures through the increased use of high-strength steels and advanced composite materials.

This latter element should ensure that the vehicles offer greater crash safety as well as improved ride and handling.

Also improving safety will be camera-based predictive and preventative technology, which will include things like pre-crash braking control, adaptive cruise control, vehicle sway warning, and wrong operation avoidance.

Additionally, we’ll also see the launch of Subaru’s first hybrid vehicle in 2013, initially in Japan but in the U.S. by the end of that same year. It will be based on an existing model, most likely the Forrester, and will feature Subaru’s own proprietary hybrid design rather than technology borrowed from Toyota.

But the story doesn’t end there.

Subaru has promised to launch three new models under the Motion-V plan, one of which will be the highly anticipated BRZ sports car.

All in all, things are looking very exciting for the Japanese automaker.

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