Kia Introduces Soul Shuffle Slam

September 19, 2011

Kia seems to have hit its stride with the marketing campaign for the Kia Soul--you remember the hamsters, right?

Now Kia wants to party and has introduced the Soul Shuffle Slam contest. Partnering with LMFAO, Kia wants you to submit a video to YouTube of yourself dancing to LMFAO's song, Party Rock. Redfoo, SkyBlu, and Quest Crew from LMFAO will judge the videos and the winners will receive $10,000 along with the opportunity to dance with LMFAO on stage at a concert.

You also have the option of challenging one of your Facebook friends to a dance challenge. Kia says the more challenges you win, the better your chances are for becoming a finalist. YouTube users can watch the challenges and vote for the video entry they think is best.

Voting ends in a little over 20 days. For more contest details check out the Kia Soul YouTube page.

[YouTube]

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