Pledge To Be A Better Driver, Win A Trip From Audi

September 19, 2011

Audi wants to make American roads safer and more intelligent, to which we say “good luck with that.”  If you agree to ‘Take The Pledge’ with Audi, and improve your driving habits, you can enter to win a trip for two to the Audi Sportscar Experience Challenge at Infineon Raceway in Sonoma, California.

The pledge, which includes such resolutions as, “I will place my hands at 9 and 3, not 9 and latte,” is really part of an advertising campaign for the newly-revised 2012 Audi A6. By pointing out how unintelligent roads (and presumably, other drivers) can be, Audi hopes to demonstrate how smart the A6 is.

Or can be, when equipped with all of the advanced technology in Audi’s catalog. There’s night vision assist, to help you spot the herd of deer grazing by the side of the road before your headlights pick them up, and the 2012 Audi A6 offers a holographic navigation system that projects data in front of the windshield so you don’t have to take your eyes off the road.

If safety is a concern, Audi is quick to point out that the new A6 is an IIHS Top Safety Pick, and that it’s available with Audi’s Pre-Sense Plus system, which warns the driver and even applies the brakes with maximum force in a pending frontal collision. Given the decreasing aptitude of drivers on U.S. roads, safety is probably a good way to sell the 2012 Audi A6.

We’re not sure the pledge will matter much, since the drivers that really need to sign it won’t ever see it. Still, we signed up, because we’re suckers for free track time in an Audi S4 and an Audi R8. Want to beat us and win the trip yourself? Head on over to the Audi Driver’s Pledge website.

[Audi]

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