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2012 Toyota Prius V, Prius Plug-In Pricing: From $26,400 And $32,000

2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011

2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011

The long-awaited 2012 Toyota Prius v and 2012 Prius Plug-In Hybrid, the two newest models in the expanding Prius family, will carry starting prices of $26,400 and $32,000, respectively, according to pricing details released by Toyota today.

That’s the headline. Here are the highlights.

2012 Toyota Prius v

2012 Toyota Prius v

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2012 Prius v

Using essentially the same powertrain as the 2012 Prius liftback, the 2012 Prius v is still classified as a new model. That’s because Toyota has morphed its body and reconfigured its interior to offer generous rear seating and cargo space. In fact, the automaker says that the Prius v provides 58 percent more cargo space than the Prius liftback. With its total of 34.3 cubic feet of cargo room, the Prius v, says Toyota, has more cargo room than 80 percent of the SUVs on the road today.

Also of interest to fuel-conscious family buyers is the fact that the Prius v will be quite fuel-frugal, delivering an EPA-estimated 44 mpg city/40 mpg highway/42 mpg combined. While that’s not as high as the Prius liftback’s 51/48/50 mpg rating (the Prius v weighs about 300 pounds more), it is the highest fuel efficiency of any SUV, crossover or wagon currently on the market.

The 2012 Prius v is available in three models: the value-priced Prius v Two, starting at $26,400, the well-equipped Three, starting at $27,165, and the premium Five, which begins at $29,990. The Prius v will be in Toyota dealerships in October.

Standard equipment in the Prius v includes a new 6.1-inch Display Audio system with integrated backup camera, Bluetooth and USB port, 16-inch alloy wheels with wheel covers, driver door Smart Key system, 60/40-split sliding and reclining rear seat, driver’s seat power lumbar support and more. The Toyota Star Safety System on all Prius v models includes anti-lock braking system (ABS), electronic brakeforce distribution (EBD), brake assist, enhanced vehicle stability control (VSC), traction control and smart stop technology.

2012 Toyota Prius Plug-in Hybrid

2012 Toyota Prius Plug-in Hybrid

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2012 Prius Plug-In

The third member of the growing Prius family, the 2012 Prius Plug-in Hybrid, shares many of the same exterior and interior design elements as the Prius liftback but does have unique chrome grille and bumper trim, chrome door handles, unique 15-inch alloy wheels, distinct tail lamp design, blue-accent headlamps, and new Hybrid Synergy Drive plug-in badge.

The Prius Plug-in Hybrid combines the Hybrid Synergy Drive used in the Prius liftback with extended electric vehicle (EV) range. Featuring a new Lithium-ion battery, the Prius Plug-in Hybrid will offer an extended electric-only driving range of up to 15 miles (at a maximum speed of 62 mph). Toyota estimates the Prius Plug-in Hybrid will deliver an estimated 87 MPGe (miles per gallon equivalent), and an estimated 49 mpg when operating in hybrid mode. Charging time is 2.5 to three hours using a standard 120-volt outlet or 1.5 hours using a 240-volt outlet.

The 2012 Prius Plug-in Hybrid will be offered in two models: Prius Plug-in, starting at $32,000, and Prius Plug-in Advanced, which begins at $39,525.

Toyota says that sales of the 2012 Prius Plug-in Hybrid will begin in October in 14 launch states: Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia and Washington. Deliveries will take place in spring 2012. A national rollout is planned for 2013.

For more information on the specifics of the 2012 Prius v and 2012 Prius Plug-in Hybrid, see coverage in GreenCarReports. As noted there, both models will qualify for a $2,500 federal tax credit.

It’s also important to note that a $760 destination charge is additional on all Prius v and Prius Plug-in Hybrid models.


[Toyota, GreenCarReports]

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