Jennifer Lopez in an ad for the 2012 Fiat 500cEnlarge Photo
In an ad that debuted this week on Monday Night Football, Lopez appears driving a soft white 500 cabriolet through crowded city streets. The plot of the 47-second spot is pretty typical: as in Britney Spears' video for "I Wanna Go" (which neatly doubles as a commercial for the 2012 Volkswagen Beetle), Lopez is being pursued by hordes of rabid male fans. We don't know what set them off, we only know that the chase is on.
Then, for reasons unknown, J-Lo brings the car to a screeching halt and allows herself to be pulled up through the roof and onto the hood. Presumably that's to underscore the 500c's rollback top, but it also gets Lopez on her heels so that she can engage in some low-energy shimmying. Ultimately, Lopez takes a page from Candy Johnson and wards off her attackers with a couple of nuclear hip shakes. And they all live happily after.
J-Lo's appearance in this Fiat ad is remarkable for a couple of reasons. For starters, it's rare to see anyone with her star power physically appear in a commercial (at least in the U.S.). It also bodes well for Fiat's re-emergence in the American market; after all, it would seem like Lopez's fans are a fairly good demographic match for the young, sporty 500. You have to hand it to Chrysler: between J-Lo and Eminem, they've come out swinging this year.
Have a look at the new ad for the 2012 Fiat 500c below: