Advertisement
Find a Car
Go!

Jennifer Lopez Joins Eminem's Chrysler Crew, Flaunts Fiat 500

Follow Richard

Jennifer Lopez in an ad for the 2012 Fiat 500c

Jennifer Lopez in an ad for the 2012 Fiat 500c

Enlarge Photo
Newly single mamí-from-the-block Jennifer Lopez has gone boldly where few A-List celebs are willing to go: deep into the belly of a car commercial. For now, at least, it appears that J-Lo is the face of the 2012 Fiat 500c.

In an ad that debuted this week on Monday Night Football, Lopez appears driving a soft white 500 cabriolet through crowded city streets. The plot of the 47-second spot is pretty typical: as in Britney Spears' video for "I Wanna Go" (which neatly doubles as a commercial for the 2012 Volkswagen Beetle), Lopez is being pursued by hordes of rabid male fans. We don't know what set them off, we only know that the chase is on.

Then, for reasons unknown, J-Lo brings the car to a screeching halt and allows herself to be pulled up through the roof and onto the hood. Presumably that's to underscore the 500c's rollback top, but it also gets Lopez on her heels so that she can engage in some low-energy shimmying. Ultimately, Lopez takes a page from Candy Johnson and wards off her attackers with a couple of nuclear hip shakes. And they all live happily after.

J-Lo's appearance in this Fiat ad is remarkable for a couple of reasons. For starters, it's rare to see anyone with her star power physically appear in a commercial (at least in the U.S.). It also bodes well for Fiat's re-emergence in the American market; after all, it would seem like Lopez's fans are a fairly good demographic match for the young, sporty 500. You have to hand it to Chrysler: between J-Lo and Eminemthey've come out swinging this year.

Have a look at the new ad for the 2012 Fiat 500c below:

[via WXYZ]

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (6)
  1. Chrysler needs more than Jennifer Lopez to help them out.
    Chrysler and Saab should be helping each other dig their own graves.
     
    Post Reply
    -1
    Bad stuff?

     
  2. That's unfair to say Matt. Chrysler has pulled out of their past troubles quite nicely and with FIAT by their side, and it looks like Chrysler and FIAT together are prime to takeover in the next 5-10 years.
     
    Post Reply
    Vote
    Bad stuff?

     
  3. As to if my observation is fair or not is irrelevant. The facts speak for themselves. Chrysler was very fortunate to have gotten Lee Iacocca from Ford to give it new life before it tanked. He went before Congress to get bailout money in 1979 and then again in 2005 as a spokesmen for Chrysler.
    On May 17, 2007, Simon & Schuster published Iacocca's book, Where Have All the Leaders Gone?, co-written with Catherine Whitney.
    Chrysler had it's days of glory but has never been able to stand on it's on. Even with the help of untold monies of US tax payer bailouts, the merger with Daimler-Benz AG Chrysler was always on shaky ground. Now with a buy out by Fiat,which was a failure here in the US, time will tell all as to how long Chrysler will last.
     
    Post Reply
    Vote
    Bad stuff?

  4. Yea, I'll just bet she goes out and buys herself a FIAT to drive around Miami Beach
     
    Post Reply
    Vote
    Bad stuff?

     
  5. Now that would be a "Kodak Moment"....Jennifer Lopez buying a Fiat to drive around in Miami :-)
     
    Post Reply
    Vote
    Bad stuff?

     
  6. Lol Jennifer Lopez Joining Eminem's Chrysler But Then Goes On And Drives A FIAT In Miami Smart She Needs To Go To Where She Came From
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Take Us With You!
   
Related Used Listings
Browse used listings in your area
Advertisement

 
© 2015 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.
Advertisement