Playing a popular children’s game may seem like a strange way to promote the 2012 Dodge Journey, but when you think about it, who doesn’t love hide and seek? The real payoff here, however, is the chance to win one of three 2012 Journeys in Chrysler’s new promotion which begins tomorrow and ends September 27.
Here’s the scoop. Dodge will “hide” three Journey mid-size crossovers somewhere in the United States. The contest is open to all U.S. residents who are 18 years and older. The first person to find each of the three Dodge Journeys gets to keep them. Not a bad deal, especially since all you have to do is figure out where these vehicles are hiding in plain sight.
Dodge affectionately refers to the Journey as the “Swiss Army knife” of vehicles. It’s versatile, seats up to seven, offers fuel-efficient four-cylinder and V-6 engines, available all-wheel drive, and is the most affordable mid-size crossover in America with a starting price of $18,995.
Dodge Journey Search Engine TV SpotEnlarge Photo
How to play the game
Think this is like looking for a needle in a haystack? Not really. TV spots, which begin airing today, will reveal clues to the whereabouts of the stashed Journeys. The Journey, which Dodge positions as the “Search Engine for the Real World,” is the star of four total spots centered on the promotion. Dodge says that the crossovers are hidden in the continental United States, one each in the West, Midwest and East.
After the initial spot, three more TV spots air in succession: “West Coast” airs September 10, “Midwest” on September 16, and “East” debuts September 23. The first spot teases, “If you can find one, you can have one.” The voice may sound familiar, too. It’s that of Michael C. Hall, the star of the Showtime series, Dexter.
Stay sharp. Dodge says that in nearly every frame of each 30-second spot there are clues to the Journey’s ultimate destination. Piece them together, and you might be a winner.
Additional clues can be found in more videos and a live 24/7 camera feed of the Journey vehicles on a dedicated YouTube page.
Like your chances? Think back to when you played hide and seek as a kid. Sharpen up your intuitive skills and check it out.