When you were a child, did your mother yell at you to get off the couch and go play outside? Dodge
is now doing the same thing, only the reward is a whole lot better than a glass of milk and a freshly baked cookie.
To promote the 2012 Dodge Journey crossover (which it calls a “search engine for the real world”), Dodge is giving away three copies for those who like to play outside. Winning one is simple: all you have to do is find it. Dodge will post clues to the location of the hidden Journey on a dedicated You Tube page
, beginning on September 10. The first Journey appears to be hidden in the Western United States, so it’s likely that the next two will be hidden in the Midwest and East, respectively.
The second Journey goes “live” on September 16, followed by the third Journey on September 23. Dodge will promote the giveaway both online and on television, so chances are good you’ll face some stiff competition in bagging a free Journey of your own. The contest ends when all three Journeys are found, or on September 27, whichever comes first. Only U.S. residents (not employed by Dodge or its subsidiaries) are eligible, and you have to be at least 18 years of age to win.
If you can’t win one, there’s still good news if you’re in the market: the 2012 Dodge Journey, which the automaker refers to as the “Swiss Army Knife of vehicles,” starts at a lower price
than the 2011 Dodge Journey