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2012 Buick Verano Priced From $23,470


2012 Buick Verano

2012 Buick Verano

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Buick has high hopes for their Acura TSX and Lexus IS 250-fighting Verano compact sedan. It’s Buick’s first new compact car since the demise of the Skylark in the 1990s, and it’s the best chance the automaker has at luring a younger demographic to the brand.

Based on the same platform as the Chevy Cruze, the Buick Verano focuses on entry-level luxury at a mainstream price point. Three models will be offered, with the least expensive starting at $23,470, which includes an $885 destination charge. That money buys you leatherette (not leather) seating, a seven-inch touchscreen LCD infotainment system, 10 airbags, automatic climate control, remote start, power windows and steering wheel audio controls. It also buys you Buick’s comfort-focused ride quality and tomb-like sound isolation; in fact, the Verano boasts a dozen different noise reducing or noise canceling technologies used throughout the vehicle.

The top-level Verano comes with leather seating, based on the same materials used in the Buick LaCrosse. Not only does this version get heated seats, it gets automatically heated seats; start the car remotely when the outside temperature is below 45 degrees F and the seats automatically warm for the driver and passenger. The car also defrosts the rear window and outside mirrors, and a heated steering wheel is an available option on higher-level Veranos. The top trim level starts at $26,850, including a destination charge of $885.

More proof that the Verano is aimed at a younger demographic can be found in Buick’s IntelliLink system, which integrates a driver’s smartphone to the touch-screen infotainment system. The system allows voice control of the phone and also permits audio streaming with applications like Pandora or Stitcher.

All Verano models come powered by a 2.4-liter, four-cylinder engine mated to a six-speed automatic transmission. The engine produces a competitive 180 horsepower and 171 ft-lb of torque, and is expected to deliver fuel economy of 23 mpg city and 31 mpg highway.

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Comments (6)
  1. Looks sharp. And it's priced right--a lot cheaper than an Acura or Lexus! I'm not much of a Buick fan but I think their last few products have been winners.
     
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  2. @Rich, the challenge that Buick faces is building a car to attract younger buyers while not alienating their existing client base. The Verano has to be sporty enough to compete with the TSX and IS 250, yet quiet and soft enough to still be a Buick. Missing the mark, even by a little bit, can have a huge potential impact on sales.
     
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  3. I applaud Buick for making a modern and relevant car !
    It must have been a struggle with GM's awful management
     
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  4. From the company that brought us the Cadillac Cimarron, the Aztrek, the Korean-made Le Mans, the Holden made GTO, the Volt and a ton of red ink now brings forth that molehill out of a mountain. The entry level luxury car from Buick called the Verano. It's got "...warm leatherette" and looks like a Plymouth Neon.
     
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  5. @Pat, I'm guessing you won't cross shop this against the Camry, then?
     
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  6. This car is going to get even better when GM drops that new 2.5L engine into it.Then some day GM might come up with 2.0L Turbo and we'll all begin to think they're catching up to Ford on their engines. And wouldn't that be something if they have that diesel for the Verano that's on stream to go into the Cruz.
     
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