The 2012 Buick Verano compact luxury sedan is the third new Buick in the past three years, as well as the brand’s first compact sedan since the unloved Skylark. Now it has a third trick up its sleeve to entice buyers interested in a Chevy Cruze-sized premium small car: a starting price of $23,470, including $885 destination charge.
Buick touts the fact that the Verano has more passenger and cargo room than the Lexus IS250 and Acura TSX sedan, two luxury competitors.
And Buick is very much aiming for younger, upscale family car buyers looking for value and premium touches with the five-passenger, front-wheel-drive Verano.
Quietness and a luxurious cabin are strong selling points for the Verano, as it incorporates the same attention to acoustic refinement and premium materials as the Buick LaCrosse. The Verano is all about rich leather, warm wood tones, metallic accents, ambient lighting, and the intelligent use of technology. Vinyl seating is standard, while the up-level Verano features the same leather materials used in the LaCrosse.
Based on the same architecture as the Chevrolet Cruze sedan, the Buick Verano has ten standard airbags, a full traction control anti-lock braking system, touch-screen navigation and advanced technologies powered by OnStar. As the 2012 Chevrolet Cruze earned a five-star overall rating from the National Highway Traffic Safety Administration (NHTSA) and the 2011 Cruze is a Top Safety Pick from the Insurance Institute for Highway Safety, the 2012 Buick Verano should also earn top safety marks from the NHTSA and the IIHS. On the current NHTSA listing of 2012 vehicles, the Verano is listed as Not Rated.
The 2012 Buick Verano will be available in three trims when it goes on sale later this year, although complete specifics are not yet available. The top trim is priced from $26,850, including destination charge. All models are powered by a 180-horsepower 2.4-liter four-cylinder engine paired with six-speed automatic transmission.