Ford has already successfully launched the new 2011 Explorer using social media, and now it's trying something similar with the F-150 Ecoboost.
Ford has launched a contest on Facebook promoting its new F-150 Ecoboost Challenge. The contest involves eight cities and drivers. Each driver will participate in challenges, driving the trucks to achieve the best gas mileage. The winner will receive free Shell gasoline for a year.
While you may not be in the driver's seat, the challengers need your help. Vote for the candidate from your city and help them earn points in the challenges. Residents from the winner's city will win up to 15 free gallons of gas from the two nearest Shell gas stations for two hours and 22 minutes on September 2. The time correlates with the 22-mpg EPA highway rating for the 2011 F150 Ecoboost.
The drivers are from:
San Diego, California
Kansas City, Missouri
Raleigh-Durham, North Carolina