2012 Ford Focus
Ride and drives are nothing new, but integrating Facebook and lasers brings the concept to a whole new level.
Later this month Ford will launch its "Start More Than A Car. Get More Than A Test Drive" event. After a kick-off in Chicago on August 22, the marketing event goes on to 21 cities throughout the country, ending in December.How do lasers and Facebook come in? The test course is meant to mimic a video game, with a laser attached to the bottom of each Focus. Drivers will attempt to drive over the center of bull's-eye targets on the course. The closer to the center of the target the driver is, the more points they will earn. If the driver drives directly over the center of the target, the speakers in the Focus will blast out the sound of a cheering crowd or guitar. If they miss, the target the driver will hear groans or sighs.
Each Focus also will be equipped with a lipstick camera on the driver-side mirror capturing the facial expressions of the driver through out the course. Each participant will be emailed a video of their trip around the course, which they will then be able to share on their Facebook or Twitter accounts.
Ford views the videos as their way to get the event to go viral. It also helps promote the Focus to participants friends and family around the world.
According to Automotive News, the program has been tested the program with "several hundred" people over the past few weeks in Detroit. Ford found that 86 percent of participants shared their videos, and on average, each video was viewed 18 times.
Ford's goal is to have 100,000 people test drive the Focus before the end of the year, with 50,000 of those test drives coming from the drive event. Ford hasn't released which cities the event will visit after Chicago, but confirms the events will be held at corporate facilities, college campuses, and big box retail stores.
Sadly, the 2012 Focus doesn't have a laser option available outside of the test course.