The Woodward Dream Cruise is one of those events that muscle car junkies and Detroit fans look forward to each year with high expectations. The Dream Cruise is the largest gathering in the U.S. of collector, muscle, and classic cars, which cruise slowly along Woodward Boulevard past tens of thousands of spectators.
While the basis of the Dream Cruise hasn't changed, the way that news spreads has. Joe Lopez, 44, of Rochester Hills used to collect bits and pieces of information regarding the Dream Cruise from TV commercials, newspapers, and magazines.
Now Lopez turns to social media sites like Twitter and Facebook to find out all the event details with a few clicks.
It's not just about finding out the event details. Lopez finds social media makes it easier than ever to share his passion and what he sees at the event with his friends across the world. "When I'm out there and I see something I like, I'll take a shot of it, and I'll put it out on Facebook or as a tweet for other people to see...It's so easy now to connect and share information with car enthusiasts all over the globe."
The Woodward Dream Cruise has an official Facebook fan page with over 8,000 fans. The organizers told The Detroit News the fan page receives over 100 posts a day, ranging from questions about the event to pictures of people's cars.
The Facebook fan page and Twitter give fans the ability to discuss the Dream Cruise 365 days a year, rain, sleet, snow, or shine. The Executive Director of the Dream Cruise, Tony Michaels, says, "It allows those that attend to feel a great sense of involvement and share their passion for classic cars."
Fans on Twitter tweeting about the Dream Cruise use both the #Woodward and #DreamCruise hashtags to allow others to follow Dream Cruise-specific tweets.