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2012 Ford Focus Sales Dashed By Component Problem: Report


By all accounts, the 2012 Ford Focus is a sales success. Just a few months after the car’s launch, it’s become the best-selling passenger car in Ford’s lineup, and inventory is often sold before it hits the dealer’s showroom. Still, Chevy sold 3,500 more units of its rival 2011 Chevrolet Cruze last month, and the Cruze assembly line in Lordstown, Ohio, is running three shifts to meet demand. Ford’s Focus assembly plant, in Wayne, Mich.,  is only running two shifts and is nowhere near capacity.

Why can’t Ford ramp up capacity to meet consumer demand? According to a report from the Associated Press, the holdup is with a component supplier that manufactures Focus dashboard assemblies. Machinery that produces the dashboard skin only functions on an intermittent basis, which is forcing the automaker to import parts from Europe to keep assembly lines functioning. Since dashboard assemblies are bulky components, importing them from Europe is a costly proposition that Ford wants to remediate as quickly as possible.

A fix for the existing hardware is under development, but a permanent solution has yet to be found. Ford spokesman Todd Nissen would neither confirm nor deny the issue, saying only that it’s Ford’s policy not to comment on internal workings at its plants.

The obvious fix would be to upgrade the machinery at the domestic supplier’s plant to match what’s being used in Europe, but we suspect that it’s not as simple as that. No matter what the underlying cause is, unless Ford can ramp up production of the Focus it’s likely that they’ll continue to lose sales ground to the Chevy Cruze. With Japanese automakers close to reaching pre-disaster capacities, selling the Focus isn’t going to get any easier in the near future.

[AP via Boston Herald]

 
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Comments (6)
  1. I'd take the Focus over the Cruze any day.
     
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    Bad stuff?

     
  2. I concur, Matt.
     
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  3. The new 2012 Focus has a transmission shudder at low speeds. Dealer says it is a brak in issue, at 5000 miles my car still has issue. Customer servce states the car has to have a tranmission evaluation, that will have to be paid by customer.
     
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  4. Call your dealer and and ask for Ford's territory manager contact info...
    Most dealers don't want a complaint escalated because it can affect their satisfaction ratting and cost them Ford promotion money
     
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  5. I recently bought a 2012 Ford Focus and and after being rear ended found I have a wading pool in my tire well, has anyone else experienced this problem? When I brought the vehicle to the dealer for an estimae their body shop expert lifted the carpet in the hatch to reveal a pool of water encompassing my spare tire. He knew to look there and said it was a manufacturing defect, it was not an area of the vehicle you would normally look with a crash involving the rear bumper.
     
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  6. Our 2012 Focus SE with the auto-manual transmission is having to be rebuilt and the computer re-flashed. with only 8K on it! As I have googled the problem, I have found HUNDREDS of owners , all with the same issue. slipping, grinding and eventual failure. Ford keeps trying to say it is a break in issue, so I had them use a magnet and guess what! They finally agreed there was a problem......metal shavings in the trans. I would NOT buy a focus until they give a true automatic transmission!
     
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    Bad stuff?

 

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