100 Years of Chevrolet
During the Centennial period, Chevrolet will continue to showcase its future with important U.S. product launches, including the nationwide rollout of the Volt extended-range electric vehicle, the U.S. launch of the Sonic small car, and media previews for the next generation Malibu. Chevrolet also expects to make several announcements regarding future products.
Also as part of the Centennial, Chevrolet is partnering with the American Cancer Society® to help support Making Strides Against Breast Cancer walking events. Together with its employees, dealers, union partners, and suppliers, Chevrolet will support the group's efforts to save lives by helping people stay well, helping people get well, by finding cures and fighting back against breast cancer.
Music has played an integral part in Chevrolet's history, so for the Chevy Centennial, internet radio service Pandora has created a dedicated Chevrolet station playing the Top 100 songs that mention the brand. A few hits include "American Pie" by Don McLean, "Crocodile Rock" by Elton John, "Little Red Corvette" by Prince, and "Tim McGraw" by Taylor Swift. The station is accessible at pandora.com/chevy100.
In countries outside the United States, Chevrolet will support Centennial events that celebrate the unique connections owners and fans have with the brand. For example, on June 19, Chevrolet Europe participated in a rally that drew some 1,200 Chevrolets of all eras to La Chaux-de-Fonds, Switzerland, to commemorate the birth of Louis Chevrolet there.
As the countdown toward the Centennial progresses, Chevrolet will make additional announcements about Centennial events, and provide new material about Chevy's 100-year history and its current and future products and technologies. For additional information, please visit Chevy100.com.