J.D. Power’s Automotive Performance, Execution and Layout (APEAL) study looks at how gratifying a new vehicle is to own and drive, based upon owners surveyed three months after purchase or lease of a new vehicle. The study looks at over 80 specific attributes of each new vehicle, and the data reflects information from over 73,000 participants.
In terms of manufacturers, Porsche has won the top nameplate award for the seventh consecutive year, and is followed in 2011 by Jaguar and BMW. Land Rover scored fourth place on the list, followed by Audi, Mercedes-Benz and Lexus.
Luxury nameplates at the top of the APEAL list may be business as usual, but some of the individual vehicle awards will come as a surprise.
The 2011 Hyundai Equus took top honors in the Large Premium Car segment, beating out the 2011 BMW 7-Series and the 2011 Audi A8. In its first year of sales, the Equus has earned Hyundai a five-percent share of the luxury market, pulling in the bulk of pirated buyers from Lexus, Cadillac and Infiniti. The segment win helps to position the Equus as a serious contender in the large luxury sedan market.
Chevrolet may be selling lots of Camaros, but when it comes to vehicle satisfaction, the big winner in the Midsize Sporty Car segment is the 2011 Dodge Challenger, which also took top segment honors in J.D. Power’s Initial Quality Survey.
Don’t feel bad for Chevrolet, however. Its Volt serial hybrid may be the most controversial and politicized car to ever come out of Detroit, but Volt buyers love it. The 2011 Chevrolet Volt beat out the 2011 Volkswagen Golf and the 2011 Mitsubishi Lancer as the highest rated Compact Car in the APEAL survey.
Full results of the APEAL survey, including winners in the SUV and truck categories, can be found at the link below.