It's rare that a super sports car needs any additional promotion or hype. There are the auto shows, the spy shots, the slow reveal over months and media outlets covering the official unveiling. You get all the specs, you get the video and audio, the marketing department declaring it's either the "distilled DNA of the company" or the second coming.
So it's all hyperbole, correct? Actually, no. In the case of the 2012 Mercedes-Benz SLS AMG, it's a proper uber-car with massive horsepower and torque from a 6.2-liter V-8, and enough advanced handling and electronics to shame a space shuttle. Does it have great looks that make onlookers drool with envy and take photos? Well, here is where things get a little murky.
The hardtop version of the SLS received some stark criticism from Automobile magazine's design editor, which I agree with. Sure, aesthetics are very subjective, but the SLS isn't the most beautiful AMG to be launched from Affalterbach, Germany. However, before you tear up your check for your new Mercedes-Benz AMG SLS because people may accuse you of bad taste or having just had botched eye-surgery, feast your eyes on the SLS AMG Roadster.
To these tired eyes, the roof-ectomy has done wonders for the looks of this car. It's now as lovely as any supercar I can think of. Even with the roof up, it's very lovely, far more so than the coupe. The rear haunches blend in to the roofline beautifully and the length of the hood isn't interrupted by the eyesore of B- and C-pillars tilted at disturbing angles.
As if to underscore this fact, the AMG marketing department has rolled out a new video of the SLS AMG Roadster called Open for Enthusiasts, posing for the camera so lustily, it could be an R-rated film. It's filmed in southern Italy on roads so sinfully gorgeous and twisty, you'd be forgiven for thinking it is a computer-generated fantasy world. The fact that the story line has the roadster pass the hardtop may be a case of letting pearls go before swine.
When you watch the video, turn up the sound to get an appreciation for the raucous, mind-blowing V-8 under the hood. I had the good fortune of hearing a few SLS monsters drive by me when the F1 race came to town not long ago. The sound was mesmerizing. Same here with the video. Granted this is a promotional video so it has been through mucho post-production, but it actually enhances the appeal of this car. And maybe, when my wife wins the lotto, I can also attend the AMG driving school in my SLS AMG Roadster and learn how to properly abuse it in southern Italy, too.
AMG Promo Video
AMG Driving Academy