2011 Porsche Sport Drive
Porsche has stated in no uncertain terms that it wants to grow its sales volume. Porsche feels it has a perception issue -- it thinks consumers view its cars as expensive and impractical. Like other automakers, it realizes that one of the best ways to help change peoples minds is to get butts in seats, and that is just what the 2011 Porsche Sport Drive event does.
Porsche is traveling around the country hosting an event dubbed the 2011 Porsche Sport Drive in various cities. It is billed as an "unforgettable experience," and an "unrivaled opportunity." Those are some large claims from a marketing department.
While this is a consumer-oriented event, we were invited out to partake in the fun and receive first hand experience as to what the event is all about in Minneapolis, Minnesota.
Upon pulling up to the event we noticed a mix of high-end luxury vehicles ranging from a Lamborghini Gallardo and Porsche Boxster to a Mercedes-Benz GLK and Audi RS4. Clearly Porsche is targeting what it feels is its prime demographic.
As we walked to the registration tent we noticed Porsche had vehicles on display staged in various ways showing off how versatile a Porsche can be. A Cayenne was hooked to a dual-axle trailer, and a Carrera had both a baby seat in the rear and a car-top carrier on the roof.
During check-in the group organizers split people into four groups designated by colored dots. After everyone was checked in, we were welcomed and the team for Porsche asked a few questions to gather some information on the group. We were informed that we would be learning from Porsche Sport Driving School Instructors throughout the various stations.
Once registration and the welcome speech were over, we were dismissed to our first station, the autocross. Porsche had brought two base Boxsters for this station and each was equipped with the PDK transmission. One of the Boxsters was barely broken in with nearly 700 miles on the odometer while the other had over 2,000 miles on it. Porsche representatives explained to the group that the Boxster with more miles would be slightly quicker, and they wanted us to see the difference between a vehicle that was broken in and one that wasn't.