Scion’s pint-sized commuter car, the iQ, will start at $15,995 when sales begin this October. Scion is releasing the car to dealers in waves, with the initial launch set for the West coast. Western dealers will be joined by Southern dealers in January of 2012, followed by dealers on the East coast and the Midwest.
All 2012 Scion iQs will come with a 1.3-liter four cylinder engine, good for 90 horsepower, mated to a continuously variable transmission. Fuel economy ratings for the U.S. haven’t been released, but the car has received a rating of 56 mpg combined in less-stringent European fuel economy testing.
The price puts the iQ on par with the Fiat 500 and the larger Ford Fiesta hatchback, both of which begin at $15,500. It’s likely that the iQ will deliver significantly higher fuel economy, and even base Scion iQ models will come with Pandora internet radio.
If the cute factor or the fuel economy isn’t enough to convince you to buy a Scion iQ, consider this: an Aston Martin Cygnet, also based on the Toyota iQ, would run you at least $34,505 more, and only current Aston Martin owners qualify to buy the Cygnet. Scion, on the other hand, will soon sell an iQ to anyone with interest.