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Has The 2012 Volkswagen Beetle Lost Its Flower Power? #YouTellUs

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Has The 2012 Volkswagen Beetle Lost Its Flower Power? #YouTellUs

Joel Feder

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Joel oversees High Gear Media's social media channels, video, and OEM outreach, while also reporting the latest automotive news. A Minnesota native... More

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The last-generation Volkswagen Beetle wasn't exactly what we would call masculine. From its steering column-mounted flower vase to the triple-bubble shape, it was definitely perceived to be a feminine vehicle. Volkswagen is hoping to change that perception with the new 2012 Beetle.

By the numbers, 64 percent of the last-generation Beetle sales were to female buyers. Volkswagen hopes the 2012 Beetle will drop that number down to 41 percent. While it may be ambitious, the new Beetle is definitely more masculine. With a lower, flatter roofline and long C-pillar, the little bug loses that triple-bubble look.

Volkswagen will offer the Beetle with the turbo four-cylinder that is found in the GTI and Jetta GLI. When equipped with this engine the little bug receives a fixed rear spoiler and a body kit with extended side sills. Add to this the variety of wheel choices and you end up with a somewhat aggressive-looking bug.

So today we ask you, has the Beetle lost its flower power? Tweet us your response and make sure to include the hashtag #ButchBeetle -- and you'll join the chorus right here via CoverItLive.

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Comment (1)

Lynai Torabpour Posted: 11/25/2011 5:29pm PST

Well the female demographic will definitely drop, I certainly wont be purchasing a 2012. I will do a mini cooper before I buy a 2012 beetle. If they/VW wanted to get rid of their loyal female fans, they are certainly doing a wonderful job.

Nice they take the female demographic for granted and want to make a design to appeal to more men (like there are not enough manly cars/trucks already) and reduce female buyers. Way to go VW, your message is loud and clear.

Hello Mini Coop

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