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Is The Hatchback Suddenly Popular Again? #YouTellUs

By Joel Feder
Joel Feder Joel Feder
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Joel oversees High Gear Media's social media channels and OEM outreach, along with reporting on the latest automotive social media news. A Minnesota... More

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2012 Ford Focus Titanium hatchback, New York, July 2011

2012 Ford Focus Titanium hatchback, New York, July 2011

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When people think of family vehicles thoughts seem to turn to minivans and crossovers, but what about the hatchback? These versatile vehicles have more cargo room than sedans with similar fuel economy. With gas prices rising is seems consumers are starting to realize the benefits of hatchbacks.

Ford is seeing success with both the new Fiesta hatchback and Focus five-door. Each is beating initial sales projections by holding a larger share of the sales mix than anticipated. The Focus hatchback is accounting for 41 percent of new Focus sales while the five-door Fiesta accounts for 60 percent of the Fiesta models leaving dealer's lots.

With the recent success Ford is seeing with hatchbacks we ask you, is the hatchback suddenly popular? Tweet us your response and make sure to include the hashtag #IsHatchBack -- and you'll join the chorus right here via CoverItLive.


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  1. fb_100001171614463 avatar Mark Wisniewski Posted: 7/13/2011 7:10pm PDT

    Own Mazda 3 and a Honda Fit, both hatches. Love 'em. I think people are turning to small cars because of gas prices, and as they do, they are rediscovering the versatility of hatchbacks. I carry recycling to the center, furniture for my kids, hobby material, the occasional wheelchair or walker... all with a few flips of a seat. I'd love to see some of the small wagons offered in Europe/Japan com to the USA, but until they do, it's hatchbacks for me!
     
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