Anyone on the fence about buying a new vehicle certainly has many items to consider, auto insurance being one of them. General Motors is now offering consumers in Washington and Oregon a free year’s worth of car insurance – if they buy a new 2010, 2011 or 2012 GM product between now and September 6.
The auto insurance coverage is standard with the purchase of any new Buick, Cadillac, Chevrolet or GMC product, and is in addition to any other current incentive or offering. Buyers can, of course, refuse the insurance, but there won’t be any credit or discount for doing so.
The policy will be provided through MetLife and includes liability and physical damage over and above state requirements. New vehicle replacement coverage for the first 15,000 miles or first year is also included. That means consumers whose vehicles are totaled in an accident get a new replacement vehicle without any depreciation applied.
Of course, there are some caveats. Consumers looking to cash in on this deal have to be residents of either Washington or Oregon and must have a valid driver’s license. But there isn’t anything in the fine print that says those with less-than-stellar driving records can’t qualify. The policy also is not transferable in the first year, but it does apply to those who use the owner’s vehicle with permission (such as other family members). The free car insurance for a year also doesn’t apply to GM employees or for commercial use or fleet buyers.
This may be an incentive for some buyers, including first-time buyers, or those who don’t also have a home and bundle insurance policies together for a discount. It’s worth considering how much might be lost in the form of those discounts when looking at GM’s offer. At the end of the twelve-month period (which begins on the date of purchase), MetLife has the option to renew or cancel the policy.
Why Washington and Oregon? It appears that the automaker is looking to attract more consumers to its brands in those two states.