A week ago, a group called Saudi Women for Driving asked Subaru to stop selling cars in Saudi Arabia until women are allowed to drive. Today the group launched a Facebook ad campaign to put pressure on Subaru.
Three weeks ago, women drove in circles around the Saudi embassy in Washington, D.C., to protest the ban on women drivers in Saudi Arabia. A few days later, a number of Saudi women, actually took the wheel, defying the ban on driving in Saudi Arabia. The women were apprehended and hauled into custody; they were later released.
Subaru was dragged into the fight last week, as it is recognized for it advertising its vehicles towards women. An online petition asks Subaru to stop selling its cars in Saudi Arabia until women can drive. As of today, the online petition has 52,000 signatures.
Today the organization added a social layer to the campaign with Facebook ads. The ad above is currently running on Facebook. Another social social aspect of the campaign is the hashtag #Women2Drive on Twitter.