Everyone with a pulse (that watched the 2010 Super Bowl) is familiar with the Kia Sorento TV commercial featuring Muno, Sock Monkey, a vintage robot and a teddy bear cavorting in the all-new crossover.
Talk about grabbing consumer attention. Well, Kia’s back again with another memorable ad campaign starring the same cast of life-size children’s characters.
Entitled, “Joyride2,” the new campaign consists of two 30-second spots with the lovable characters taking an unforgettable summer road trip that consists of a fishing expedition, trip to the beach, line dancing and skydiving – and of course, a spin in the 2012 Kia Sorento compact crossover.
2012 Kia Sorento
Apparently, the original campaign was really good for sales, since Sorento has been Kia’s best-selling model since it arrived in dealer showrooms in January 2010.
Michael Sprague, Kia Motors America’s vice president of marketing and communications said that the original “Joyride Dream” campaign “exceeded our expectations, significantly raised awareness of Sorento and the Kia brand as a whole, and continues to bring new and more affluent customers into our showrooms.”
The Kia Sorento has also racked up a number of impressive awards – including designation as a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS), a Best Buy nod from Consumer Reports, named one of the “Best Family Cars of 2011” by Edmunds.com and Parents Magazine, “Top 10 Cars for 2011” by Kelley Blue Book, and one of the “Ten Most Improved Cars of 2011” by MSNBC.com.
Pricing for the updated 2012 Kia Sorento begins at $21,250 for the base model.
One thing about the new TV commercials we know for sure -- the kids will be watching. And if the kids are watching...they might say to their parents, "We want one of those."
[Kia via PR Newswire]