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Dodge Renames Trims For 2012, But They're No Less Confusing


2012 Dodge Avenger R/T live photos

2012 Dodge Avenger R/T live photos

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This much is perfectly clear: Dodge will change the names of available trim packages across most of their 2012 product line. That’s good news for most of us, who were left scratching our heads at trim levels called “Mainstreet” or “Heat.” For 2012, Dodge is bringing back some familiar names, but retaining more than a few that have us wondering what their product line managers are thinking.

The 2012 Dodge Avenger drops the Express, Heat and Mainstreet names in favor of SE, Rallye, R/T and Lux trim levels. Rallye models will be available with either four-cylinder or six-cylinder engines, and the performance-oriented R/T model gets a unique interior compared to the rest of the Avenger lineup.

The 2012 Dodge Journey will retain the Express name but drops Mainstreet in favor of Crew. From what we can tell, the 2012 Journey will be available in Express, Crew, Crew Plus, R/T and Lux trim levels, but that strikes us as a lot of expensive variations to build.

The 2012 Dodge Grand Caravan will be available in four trim levels, starting with Express. Mainstreet is also dropped from the Grand Caravan lineup, replaced by Crew. The existing 2011 Crew trim level becomes Crew Plus in 2012, and an R/T model rounds out the range.

The Durango appears to be the only 2012 Dodge retaining the Heat name for a trim level, and it looks like the Durango range will consist of Express, Heat, Crew, R/T and Citadel models.

If there’s a surprise from Dodge, it’s that they’ll build more 2011 (or 2011 and a half) Dodge Nitros, which will use up existing stores of components. Expect to see these extended-production models in Heat trim only, but with both the 3.7-liter V-6 and the 4.0-liter V-6 available. A new Nitro is expected for the 2012 model year, but expect production delays until Dodge finishes building the last of the 2011 models.

[Allpar]

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Comments (6)
  1. The President can cheer all he wants. Chysler has learned nothing from past failures. They're still building powerful gas guzzling POSs. Good luck getting from 0 to 60 when gasoline prices reach five dollars or when the environment finally takes it's long awaited crap on our antiquated roads and infrastructure. In five years Chrysler will be right back with their hands out.
     
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  2. Dodge, you got this one wrong. Dump the high priced and clueless marketing firm and go simple and traditional. I know you were seekin excitement but what you got was confusion. Dump everything, except R/T before 2012.
    As far as the future of Chrysler, look at sales.
     
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  3. Regarding gas mileage: I have 2 Dodges, a 2009 Charger R/T 5.7 Hemi which gets 17-18 mpg city and 25-27 mpg hwy...the cylinder deactication is seamless and really works (better than my neighbor's Honda Accord!). My 2009 Challenger SRT8 6.1 Hemi is not as good, but only drive it 500 miles a year so gas mileage is irrelevant, and it is stored for the long term. The Charger R/T matches many of the small poop boxes out there as far as mpg, and is much more car from all perspectives! And I bet almost most of the green and hybrid lovers had no idea--be informed!!
     
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  4. How about some old Dodge names?.......Coronet, Meadowbrook, Lancer, Custom Royal
     
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  5. @oldthudman, I'm with you on that. Dart, Polaris, Diplomat, Daytona, etc.

    A lot of people criticized Pontiac for moving away from the product names that built the brand, and look how things turned out for them.
     
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  6. I thought Fiat will kill off the Nitro in the end of 2011? Hope they changed their mind. The Nitro is one of a kind and has much more potential than it's nearly twin Jeep Liberty. Fiat, give us a new Nitro!
     
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