Top 10 high school campaigns
Following a rigorous student-led evaluation process to measure the depth and breadth of each campaign, the top ten most effective high school campaigns of 2010-2011 were selected.
- Belton High School Freshman Center, Belton, Missouri – After a school unit on Missouri’s driver licensing laws and why they were changing to reflect the dangers of distracted driving, students did research, had class discussions, wrote persuasive essays, and did multimedia productions. They evaluated their community in terms of risky-driving behaviors using observation and pre- and post-tests and conducted additional outreach and information sharing around prom season with in-school interactive activities and an assembly.
- Fieldcrest High School, Minonk, Illinois – Students reached an estimated 20,000 community members through radio print and TV with their project, “Life’s Not a Race, Slow Down and Keep the Pace.” They presented their program to local Boy Scouts, Rotary Club, city council members and elementary students in their area. They also worked with the “Extreme Makeover Home Edition” episode regarding teen driver safety and were asked to spread the message of distracted driving and collect pledges for the family’s awareness efforts.
- Freedom High School, Bethlehem, Pennsylvania – Their campaign, “Project TTYL (Talk and Text Ya Later) So You Arrive Alive,” invited speakers who had been touched by distracted driving and gave pre- and post-test to students at their school to gauge their impact. They also connected with students via social media.
- Hoosick Falls Central School, Hoosick Falls, New York – This rural community was greatly impacted by the deaths of two teen drivers in 2002 and 2010. In “You’re in the Driver’s Seat,” students held a school-wide assembly and did a presentation at a school board meeting. Through pre- and post-surveys they measured an improvement of 23 percent fewer students reading texts while driving.
- Idabel High School, Idabel, Oklahoma – Students went to their state capitol to speak to their state senator about a bill that would ban texting and driving. They also held six interactive events to engage students on the issue of teen driver safety. Activities included a self-assessment survey, student-parent educational event and a dramatic demonstration of what a death in the community might mean.
- London High School, London, Ohio – “Don’t Let Your Reaction B UR Distraction” meant a lot to the students of London High School, who had lost a fellow student in 2010 due to unsafe driving practices. In their campaign, the students set up fun and interactive activities during lunch periods to demonstrate safe driving in a positive way – using Mario Kart driving simulations. They also held a PSA video contest involving their video production classes.
- Plymouth Whitemarsh High School, Plymouth Meeting, Pennsylvania – Students partnered with a neighboring school and a local police station to reach more people with their campaign, “DNT TXT N DRV.” They created a pledge and urged all students from both schools as well as community members to take it. In addition, students created a lesson plan on teen driver safety that was taught in every class.
- Shelton High School, Shelton, Washington – Students created a DVD with statistics, real-life stories and demonstrations that will be shown to more than 2,500 driver’s education students in their community. It will be accompanied by an hour-long presentation by the driver’s education teacher that was created by the students. As part of their project, students also held interactive events at their school including a golf-cart simulator that allowed students to see how destructive their unsafe driving habits could be.
- Springlake-Earth High School, Earth, Texas – For their project, students had the parents of a teen who died from texting and driving speak at the school. They evaluated their peers’ reactions in a pre- and post-survey as well as formalized reflection. Students also held a safe driving summit before prom to discuss safe alternatives to dangerous decisions. The project involved many multidisciplinary classrooms and neighboring schools.
- R.O.W.V.A. High School, Oneida, Illinois – Students presented a day-long multifaceted seminar called “One More Reason” to the entire student body, hoping to change their way of thinking regarding driving behaviors. They focused on positive messaging with realistic and practical strategies for safer driving, held workshops in which students could reflect on the deaths of two classmates (from the class of 2011 in less than 18 months) as well as brainstormed safer ways to drive. See their YouTube video below.