Eminem--or Marshall Bruce Mathers II, or Slim Shady, however well you know him--is on a creative tear that's also turned him into the reverse Roger Rabbit of rap.
The evidence: a new Bad Meets Evil video set to drop in full-length form soon, one in which Eminem trades in his last-seen-in Chrysler 200 for a Hanna Barbera-inspired hoopty in a world where, somewhat ironically, he's not the cartoon.
The video launches Em's latest collaboration with Royce Da 5'9, and it comes just a year after the acclaimed Recovery. It's also out just four months after the compelling but controversial Chrysler 200 commercial that shocked TV viewers back to life during the usual Super Bowl halftime show in a two-minute, longest-ever SB ad epic.
We're not 100 percent sure it's an upgrade, but in the 42-second clip, Em trades in the Chrysler 200 for what might be best described as the love child of an AMC Pacer and a Corbin Sparrow, as it might be pitched in a reboot of Wacky Races.
The new song, "Fastlane," hit the social media airwaves over the weekend, fitting since it's way more important than the Billboard Hot 100 today. The new EP, Hell: The Sequel, is set to drop on June 14.