Nissan “Leaf Blower” Strikes Back At Chevy Volt

May 29, 2011

Gotta love the snide little digs carmakers slip into some of their commercials. Nissan’s new ad campaign, “What If Everything Ran on Gas?” is the first in a series of humorous commercials for the 100 percent all-electric Nissan Leaf.

And it takes a snipe at a Chevy Volt getting a fill-up at the gas station near the end of the one-minute spot.

That’s in retaliation, no doubt, for one Chevrolet Volt commercial that calls the Nissan electric car a “Leaf blower.”

But the new Nissan ad does get your attention. The premise – What if everything ran on gas?  – is unique. It’s also pretty disgusting to watch as exhaust fumes from gasoline-powered toasters, microwaves, computers, even the dentist’s drill, are everywhere.

Cut to the closing line: “Then, again, what if everything didn’t? The one-hundred-percent electric, zero-gas Nissan Leaf.”

Kind of gets you thinking, doesn’t it?

Where and when can you see the commercials? Nissan says the full 60-second spot will debut during the NBA Finals June 12. Four 15-second teaser spots start airing this week.

[Nissan]

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